Qu'est ce que l'indice Big Mac ? Considering that Big Mac costs 6.91 francs in Switzerland, the USD/CHF rate expressed in the Big Mac Index terms should be 1.14 francs per dollar. C'est l'indice Big Mac. Pour cela, ils s’appuient sur le prix d’un produit unique : le Big Mac. Indice Big Mac. L’indice Big Mac est un indicateur informel permettant de mesurer la parité de pouvoir d’achat (PPA) entre deux devises. Un indice très sérieux et très suivi par les agents de change, créé par l'hebdomadaire britannique des affaires The Economist. The Economist sometimes produces variants on the theme. Chaque année, l'hebdomadaire The Economist dresse la liste des différents prix du Big Mac dans les principales zones géographiques. L’indice Big Mac est donc un outil pour mieux comprendre et, avec cette infographie interactive, pour visualiser la théorie de la parité des pouvoirs d’achat et les notions de sur- et de sous-évaluation des taux de change. Social status of eating at fast food restaurants such as McDonald's in a local market, what proportion of sales might be to expatriates, local taxes, levels of competition, and import duties on selected items may not be representative of the country's economy as a whole. It "seeks to make exchange-rate theory a bit more digestible."[1]. – YouTube", Big Mac Index in text format for analysis, UBS Prices and Earnings Report 2006: Dublin is 8th most expensive city but 3rd highest for net earnings, https://en.wikipedia.org/w/index.php?title=Big_Mac_Index&oldid=997204113, Articles with dead external links from June 2020, Wikipedia pages semi-protected from banned users, Articles needing additional references from October 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License, the implied purchasing power parity was $1.56 to £1, that is $3.57/£2.29 = 1.56, this compares with an actual exchange rate of $2.00 to £1 at the time, This page was last edited on 30 December 2020, at 13:15. For example, using figures in July 2008:[4]. Invented in 1986 by The Economist, the index monitors the prices of the Big Mac hamburger in various countries around the world and compares them according to the theory of purchasing power parity. A Swiss bank has expanded the idea of the Big Mac index to include the amount of time that an average local worker in a given country must work to earn enough to buy a Big Mac. However, this theory can be criticised for ignoring shipping costs, which will vary depending on how far the product is delivered from its "single place" of manufacture in China. In 2020, Brazil was the Latin American country in which buying a Big Mac was the most expensive. Initialement proposé à titre facétieux, cet indice est devenu un sujet d'étude sérieux pour plusieurs économistes. The Big Mac Index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. For example, a Big Mac sold in New York City will be more expensive than one sold at a McDonald's located in a rural area.[19]. At the time, a Big Mac in Iceland cost 650 krona ($5.29), and the 20% price increase that would have been needed to stay in business would have increased that cost to 780 krona ($6.36). Nevertheless, McDonald's is also using different commercial strategies which can result in huge differences for a product. [6], Bloomberg L.P. introduced the Billy index where they convert local prices of IKEA's Billy bookshelf into US dollars and compare the prices.[7][8][9][10]. In the Big Mac Index, the basket in question is a single Big Mac burger as sold by the McDonald's fast food restaurant chain. This value is then compared with the actual exchange rate; if it is lower, then the first currency is under-valued (according to PPP theory) compared with the second, and conversely, if it is higher, then the first currency is over-valued. [20][21] Standard food ingredients are cheap in Russia, while restaurants suitable for business dinners with English speaking staff are expensive. Retrouvez l'émission en réécoute gratuite et abonnez-vous au podcast ! Golden arch removed from Reykjavik restaurant. They no longer prominently advertised Big Macs for sale and the sandwich, both individually and as part of value meals, was being sold for an unusually low price compared to other items. The Big Mac was chosen because it is available to a common specification in many countries around the world as local McDonald's franchisees at least in theory have significant responsibility for negotiating input prices. It is based on … At 6.91 U.S. dollars, Switzerland has the most expensive Big Macs in the world, according to the July 2020 Big Mac index. Big Mac index - the cost of a burger in McDonald's network. [28], Six slowest earned (July 2015) This statistic shows the average working time required to buy one Big Mac in selected cities around the world in 2015. Aidez-vous du moteur de recherche des itinéraires du site, Le planificateur de voyages, road-trips et tour du monde, Planifiez, profitez de votre voyage et partagez le en toute simplicité, Classement des pays par coût d'un Big Mac (indice Big Mac). Les données ci-dessous représentent donc le fameux indice Big Mac pour lannée 2017. In India – which is a predominantly Hindu country – beef burgers are not available at any McDonald's outlets. O Índice Big Mac, oficialmente Big Mac Index é um índice calculado sobre o preço do Big Mac em mais de cem países, criado em 1986 e é calculado pela The Economist, tendo como foi criado para explicar um conceito econômico chamado paridade de poder de compra. The index, created in 1986, takes its name from the Big Mac, a hamburger sold at McDonald's restaurants. Thus the relative prices reflect more than currency values. Six most expensive (18 July 2018) This statistic shows the most expensive places to buy a Big Mac. The Big Mac index was introduced in The Economist in September 1986 by Pam Woodall[2] as a semi-humorous illustration of PPP and has been published by that paper annually since then. For example, a hamburger costs only €1 in France, and €1.50 in Belgium, but overall, McDonald's restaurants in both countries cost roughly the same. [12], In 2017, the comparison platform Versus did a version called The Chai Latte Global Index, comparing Starbucks Chai Latte prices worldwide, by first converting the local prices into USD. As of April 2009, the Big Mac was trading in Germany at €2.99, which translates into US$3.96, which would imply that the euro was trading above the PPP, with the difference being 10.9%. In many countries, eating at international fast-food chain restaurants such as McDonald's is relatively expensive in comparison to eating at a local restaurant, and the demand for Big Macs is not as large in countries such as India as in the United States. For example, in January 2004, it showed a Tall Latte index with the Big Mac replaced by a cup of Starbucks coffee. One suggested method of predicting exchange rate movements is that the rate between two currencies should naturally adjust so that a sample basket of goods and services should cost the same in both currencies. [27], Six cheapest (18 July 2018) This statistic shows the least expensive places to buy a Big Mac. L’ indice Big Mac est une mesure fruste de parité de pouvoir d'achat (PPA), inventée par le magazine The Economist en 1986. The so-called Big Mac index is regarded as an indicator for the purchasing power of … If the price of a Big Mac low then we can say that the prices in the country are low, even if the high prices are relatively high. [13], Global personal finance comparison website, Finder.com, released a more comprehensive Starbucks Index in 2019, which analyzed coffee prices for a tall latte in 76 countries and autonomous regions around the world. Il permet de mesurer le temps de travail nécessaire pour pouvoir s’acheter le fameux sandwich dans chaque pays. Chaque année, l'hebdomadaire The Economist dresse la liste des différents prix du Big Mac dans les principales zones géographiques. Ce dernier est considéré comme un indicateur permettant de comparer les niveaux de pouvoir dachat entre plusieurs économies. In addition, there is no theoretical reason why non-tradable goods and services such as property costs should be equal in different countries: this is the theoretical reason for PPPs being different from market exchange rates over time. In some markets, a high-volume and low-margin approach makes most sense to maximize profit, while in others a higher margin will generate more profit. Inventé en 1986 par le magazine The Economist, l'indice Big Mac permet notamment de comparer le pouvoir d'achat d'un pays par rapport à un autre. L’indice Big Mac en replay sur France Culture. The report included a Latte Line, which measured the correlation between the price of coffee and a country's GDP.[14]. L’indice Big Mac est un indicateur informel permettant de mesurer la parité de pouvoir d’achat (PPA) entre deux devises. It "seeks to make exchange-rate theory a bit more digestible." Gold-Mac-Index: The value of the purchasing power for 1 g of gold (Gold.de:[11] calculation of the gold price average of the corresponding year), how many burgers one got for 1 g gold. Si le Big Mac coûte la petite fortune de 6,76 dollars en Suisse, il ne coûte que 5,58 dollars dans son pays d’origine en janvier 2019. McDonald’s est aujourd’hui le symbole par excellence de la mondialisation : 70 millions de consommateurs issus de 120 pays fréquentent chaque jour l’un des 33 0… L’indice salarial Big Mac est une variante du premier indice. The relative cost of high-margin products, such as essential pharmaceutical products, or cellular telephony might compare local capacity and willingness to pay, as much as relative currency values. Not really, as Australian version of burger downsized", "McDonalds leaves Iceland. The index also gave rise to the word burgernomics.[3]. Découvrez ci-dessous une sélection des prix des Big Mac dans le monde. Hier kommt der Gold Mac Index: Der GMI von Gold.de", "Prices and Earnings: A Comparison of Purchasing Power Around the Globe", "Chai Latte: Origin, Economic Implications and Global Index", "Lies, flame-grilled lies and statistics", "The KFC Index Report by Sagaci Research", "Expenditures of urban and rural households in 2011", "Big Mac Index Counts Ruble as Most Undervalued Currency", "Moscow Is Now the World's Most Expensive City", "Moreno pierde la batalla: el Big Mac sale del freezer y aumenta 26% su precio", "Big Mac? One other example is that Russia has one of the cheapest Big Macs, despite the fact that Moscow is the most expensive city in the world. Vendu dans 118 pays à travers le monde, Mac Donald's et son Big Mac sont devenus universels. A Buenos Aires newspaper stated "Moreno loses the battle".[23]. [18] Prices of Big Macs can also vary greatly between different areas within a country. En zone euro, il nous faut débourser en moyenne 4,64 dollars pour déguster un Big Mac. Guillermo Moreno, Secretary of Commerce in the Kirchner government, reportedly forced McDonald's to sell the Big Mac at an artificially low price to manipulate the country's performance on the Big Mac index. Mais pourquoi avoir choisi un hamburger ? Par exemple, si vous recherchez la Corse tapez : corse, france, Vous recherchez un itinéraire ? While economists widely cite the Big Mac index as a reasonable real-world measurement of purchasing power parity,[15][16] the burger methodology has some limitations. [1] Metodologia. bucket to compile its data).[17]. Tous les prix relevés sont convertis en dollars américains, selon les taux de change en vigueur. The gap between its average annual rate of burger inflation (19%) and its official rate (10%) is far bigger than in any other country. L'Indice Big Mac est publié chaque année depuis maintenant plus de 25 ans par le très sérieux journal "The Economist".
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